Ep. 448 | The Science of Changing Minds with Dr. Todd Kashdan

Apr 26

Discover the art and science of crafting messages that change minds with Dr. Todd Kashdan, a world-renowned psychology professor and persuasion expert. In this episode, Dr. Kashdan shares evidence-based strategies for creating compelling arguments, even when you lack formal authority. Learn how to frame your ideas in terms of aspirational visions, anticipate objections, and leverage social capital to amplify your impact.

Drawing on real-world examples and cutting-edge research, Dr. Kashdan reveals the key principles behind effective communication and influence.

Learn:

Why approach-oriented messages are more persuasive than avoidance-oriented ones
How to demonstrate "skin in the game" to build credibility
The importance of acknowledging short-term costs before long-term benefits
When to use a two-way message versus a one-sided argument
How to find the right messenger to champion your ideas

Whether you're an innovator challenging the status quo or a leader seeking to drive change, this episode will equip you with the tools to craft messages that resonate and inspire action.

ABOUT Dr. Todd Kashdan

Todd B. Kashdan, Ph.D. is Professor of Psychology at George Mason University, a leading authority on well-being, psychological flexibility, curiosity, courage, and resilience. He has published over 250 peer-reviewed articles and his work has been cited over 40,000 times. He received the Distinguished Faculty Member of the Year Award from George Mason University and Distinguished Scientific Award for Early Career Contributions from the American Psychological Association. He is the author of Curious? and The Upside of Your Dark Side, and his latest book is The Art of Insubordination: How to Dissent and Defy Effectively. His writing has appeared in the Harvard Business Review, The New York Times, National Geographic, Fast Company, among other publications, and his research is featured regularly in media outlets such as The Atlantic, The New York Times, NPR, and Time Magazine. He's a twin with twin daughters (plus one more), with plans to rapidly populate the world with great conversationalists.

ABOUT THE BLUEPRINT PODCAST

The Blueprint Podcast is for busy professionals and Household CEOs who care deeply about their families, career, and health. Host Dr. Erik Korem distills cutting edge-science, leadership, and life skills into simple tactics optimized for your busy lifestyle and goals. Dr. Korem interviews scientists, coaches, elite athletes, entrepreneurs, entertainers, and exceptional people to discuss science and practical skills you can implement to become the most healthy, resilient, and impactful version of yourself.

On a mission to equip people to pursue audacious goals, thrive in uncertainty, and live a healthy and fulfilled life, Dr. Erik Korem is a High-Performance pioneer. He introduced sports science and athlete-tracking technologies to collegiate and professional (NFL) football over a decade ago. He has worked with the National Football League, Power-5 NCAA programs, gold-medal Olympians, Nike, and the United States Department of Defense.

Erik is an expert in sleep and stress resilience. He is the Founder and CEO of AIM7, a health and fitness app that unlocks the power of wearables by providing you with daily personalized recommendations to enhance your mind, body, and recovery.